The terms are often used interchangeably, but they describe different commercial models. Choosing the right one matters.
Commercial agency
Representation on behalf of the supplier — focused on positioning, opportunity development and client relationships.
Distribution
Inventory, resale and aftersales — closer to the buyer, with stock and logistics responsibility.
Hybrid models
Many UAE relationships blend the two. Clarity at the outset prevents friction later.
RA Vision’s approach
RA Vision tailors the model to the supplier’s objectives and product type.
RA Vision is a UAE-based commercial representation and industrial trading partner. For partnership inquiries, apply for UAE representation or contact our team.